It is worth cataloguing the basic principles to be enforced to increase website traffic and search engine rankings. You should never forget the basics, otherwise all your work will be in vain. I have put together this list which I know will help you get the traffic and ranking that your website/blog deserves.

 

Create a site with valuable content, products or services. Keep updating regularly, to entice your customers back. This will pay you dividends time after time.

 

 

• Place primary and secondary keywords within the first 25 words in your page content and spread them evenly throughout the document. Just remember not to over use the keywords or it may be construed that you are spamming. Quality rather than quantity.
  
  
  

   

  
  
  
  
  
  


• Research and use the right keywords/phrases to attract your target customers. Use different methods to research so that you get a fuller picture of what is relevant to your website/product/service. Get Goggles free keyword tool, after all more searches are done using Google than any other search engine.
  
  
  

   

  
  
  
  
  
  


• Use your keywords in the right fields and references within your web page. Like Title,
  
  
  
  
  META
  tags, Headers, etc. If you are not sure how to go about this, then get an SEO expert to explain to you how to do it correctly. Or better still get him/her to complete the job for you. It will be money well spent.
  
  
  

   

  
  
  
  
  
  


• Keep your site design simple so that your customers can easily navigate between your inner web pages, to find what they want and buy products and services. Never over complicate.
  
  
  

   

  
  
  
  
  
  


• Submit your web pages i.e. every web page and not just the home page, to the most popular search engines and directory services. Hire someone to do so, if required. Be sure this is a manual submission. Do not engage an automated submission service. The reason for this is simple, you want quality backlinks not just any old link. Once again quality is better than quality.
  
  
  

   

  
  
  
  
  
  


• Keep track of changes in search engine algorithms and processes and accordingly modify your web pages so your search engine ranking remains high. Use online tools and utilities to keep track of how your website is doing. Why not join for free Google analytics, you will get all the information you need to ensure your website is getting good ranking for the keywords that you are using. A great tool for making sure your site is firing on all four cylinders.
  
  
  

   

  
  
  
  
  
  


• Monitor your competitors and the top ranked websites to see what they are doing right in the way of design, navigation, content, keywords, etc. There are tools out there that will aid and assist you, to many to mention here.
  
  
  

   

  
  
  
  
  
  


• Use reports and logs from your web hosting company to see where your traffic is coming from. Analyze your visitor location and their incoming sources whether search engines or links from other sites and the keywords they used to find you. Remember to make use of your cpanel if you have one. The information stored there is invaluable in assisting you in getting the best from your site.
  
  
  

   

  
  
  
  
  
  


• Make your customer visit easy and give them plenty of ways to remember you in the form of newsletters, free reports, reduction coupons etc. Just Google “free coupons” the list is endless.
  
  
  

   

  
  
  
  
  
  


• Demonstrate your industry and product or service expertise by writing and submitting articles for your website or for article banks so you are perceived as an expert in your field. Expert status means higher website placement in the rankings. Which then equates to more sales.
  
  
  

   

  
  
  
  
  
  


• When selling products online, use simple payment and shipment methods to make your customer’s experience fast and easy. Remember always keep it simple. “KISS”
  
  
  

   

  
  
  
  
  
  


• When not sure, hire professionals. Though it may seem costly, but it is a lot less expensive than spending your money on a website which no one visits. You get one chance to get it right so hiring an expert is a “no brainer”
  
  
  

   

  
  
  
  
  
  


• Don’t look at your website as a static brochure. Treat it as a dynamic, ever-changing sales tool and location, and give your customers that feel good factor. It will help them get out their wallet and spend.
  
  
  

   

  
  
  
  
  
  


• Make good use of manual traffic exchanges they are the best for free online traffic and low cost advertising investment on the internet today.
  
  
  

   

  
  
  
  
  
  


• I hope you put these 14 Top Tips to good use. I wish you all the success in the world.
  
  
  

   

  
  
  
  
  
  

View all Paul Conway's articles

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